Sister Cities Express-The 55th Anniversary of China-Italy Relations
Categories
Strategy, Event, Product
Client
Trenitalia / Dasio Travel
Project
Sister Cities Express
Services
Strategy Event design Product design Printing
Year
2025
To mark the 55th anniversary of China–Italy diplomatic relations in October 2025, 2518 Design Studio partnered with Trenitalia and Dasio Travel to launch the "Sister Cities Express" campaign at Milano Centrale. Inspired by the bond between sister cities, the visual identity weaves together iconic landmarks from both nations with dynamic railway motifs. By offering travelers tangible commemorative keepsakes, the project transformed a routine transit hub into a festive cultural experience. Generating over 500,000 impressions, the campaign celebrated the enduring connection between the two cultures through the lens of design.
To mark the 55th anniversary of China–Italy diplomatic relations in October 2025, 2518 Design Studio partnered with Trenitalia and Dasio Travel to launch the "Sister Cities Express" campaign at Milano Centrale. Inspired by the bond between sister cities, the visual identity weaves together iconic landmarks from both nations with dynamic railway motifs. By offering travelers tangible commemorative keepsakes, the project transformed a routine transit hub into a festive cultural experience. Generating over 500,000 impressions, the campaign celebrated the enduring connection between the two cultures through the lens of design.
