CSSUI / Education and Science Section of the Embassy of the PRC in Italy / Consulate General of the PRC in Milan
Project
Wild Growth
Services
Strategy
Branding design
Product design
Event
Year
2025
2518 Design Studio developed a comprehensive visual identity and merchandise collection for Chinese diplomatic missions in Italy and the Chinese Students and Scholars Union in Italy (CSSUI). Anchored by the concept of "Blooming," the project features a cohesive graphic system alongside a curated welcome kit for incoming students—successfully bridging an institutional voice with a vibrant, youthful community across Milan.
2518 Design Studio developed a comprehensive visual identity and merchandise collection for Chinese diplomatic missions in Italy and the Chinese Students and Scholars Union in Italy (CSSUI). Anchored by the concept of "Blooming," the project features a cohesive graphic system alongside a curated welcome kit for incoming students—successfully bridging an institutional voice with a vibrant, youthful community across Milan.
