During Milan Design Week in April 2026, 2518 Design Studio crafted the campaign visual identity for the grand opening of Yadea’s Milan Flagship Store.
Anchored by the theme "Unlocking Infinite Possibilities," our design introduced a "Spring Landscapes" concept—weaving vibrant, organic motifs into the sleek industrial lines of Yadea’s e-scooters. This approach softened the vehicles' tech-heavy edges, inviting visitors to embrace a lifestyle of bold, unrestrained mobility.
Through striking aesthetics, the project successfully elevated Yadea’s brand presence in Italy, captivating local audiences and showcasing the brand’s vision for future mobility on a global design stage.